Made by Choice

Made by Choice is a Finnish design brand built on the value of collective creation and on sustainable Nordic values, with an office on Eerikinkatu in Helsinki and its own factory on Vesalantie in Halikko, in southwestern Finland. Its Draft to Craft philosophy follows each piece from an artist’s sketch to a finished object, combining modern woodcraft with industrial technology and a long Finnish woodworking tradition.

The collections, Kolho made with the American artist Matthew Day Jackson alongside Airisto, Beebee and Laakso, cover seating, tables, cabinets and accessories, produced entirely in Finland by the company’s own craftsmen. Designers from around the world are invited to develop pieces with the workshop, and the brand positions its furniture against disposable culture, aiming at pieces that read as future design classics.