Midjourney

Midjourney is an independent research lab known for building generative AI image models. A small, self-funded and distributed team, it describes itself as “a lab of 60 people known for building the most beautiful AI models in the world”, and has become one of the defining tools of AI-assisted visual culture.

Its models are used through a web app and through Discord, where prompts are typed as text and returned as images, with options for variation, upscaling and style reference. Beyond image generation, the company frames its work around imagination, coordination, reflection, beauty and human flourishing.