MOMODESIGN

MOMODESIGN is an Italian brand based in Milan, founded in 1981 as a style centre within MOMO to research and develop car interiors. From that automotive DNA it built a line of men’s accessories in carbon fibre, titanium and magnesium, and its historic watches and eyewear established a distinct identity before the brand evolved into a lifestyle label committed to urban mobility and Made in Italy.

The FGTR demi-jet helmet made the brand known internationally in the two-wheel sector, while the Essenziale watch of the early 1980s defined its language as a pure object. The Milan style centre remains the creative heart of the collections and offers industrial design consulting to third parties; since July 2022 a partnership with the Dainese Group has produced motorcycle apparel, helmets and accessories designed by MOMODESIGN.