More

MORE began in 2021 as a collaboration between a research team at the PTT Innovation Institute and HG Next, the company behind the furniture brand hoog. The Thai brand positions itself as a conduit for the upcycling community, arguing that waste can be returned to use as a renewable material without giving up on design.

The material base started with municipal solid waste and has widened to industrial refuse, and the output runs from furniture to everyday objects. Buyers are encouraged to keep pieces in service: replacement parts can be ordered when something wears out, and older MORE products can be remade into new items rather than discarded.