Motto

Motto is a strategic branding agency founded in 2005 by Sunny Bonnell and Ashleigh Hansberger, who started it in their early twenties and still lead it as a women-owned consultancy with studios in New York and London. The team works with founders and executive teams at moments of growth, reinvention or repositioning, mostly for companies in technology, culture and innovation.

Its method centres on what the agency calls an Idea Worth Rallying Around: one strategic idea that aligns leadership, culture and brand before any identity work begins. Motto turns that idea into names, brand platforms, visual identities and campaigns, and runs programmes and workshops around it. The founders set out the thinking in their book Rare Breed and in talks and articles on brand, culture and visionary leadership.