MUTABOR

MUTABOR is an international brand agency founded in Germany in 1998 and headquartered in Hamburg. Owned by Johannes Plass and Heinrich Paravicini, who remain part of its six-member management, it grew out of a design magazine of the same name published internationally in the mid-1990s.

The agency integrates strategy, design and technology through its Brand Intelligence framework, covering brand and change strategy, agile design systems, activation and experience design, and product and packaging design. Interdisciplinary teams work for clients ranging from multinationals to start-ups, among them BMW Motorrad, Huawei, Kleinanzeigen, Allane Mobility Group and Migros. MUTABOR reads its name, Latin for ‘I am going to change’, as its mission, and calls itself the largest independent international brand agency founded in Germany.