Narita Design & Strategy

Narita Design & Strategy is a branding and design company in São Paulo, founded in 1998 by Mario Narita, working on identity and packaging for companies of every size and sector. It describes itself as strategy and design together, and organises projects around the Processo Límbico, a method that starts from emotion rather than from a rational brief.

Packaging is the core of the output: the studio has redesigned ranges for Ajinomoto, Henkel, Kraft Heinz, Lactalis, Reckitt, Bracell, Sherwin-Williams, Panco and Companhia Müller de Bebidas, with work delivered in some 30 countries. Narita leads the team with Juliana Ometto in account direction, Renato Figueiredo in strategy, Fernando Quintas in creation and Renato Aota in production. Awards include the Red Dot Design Award, the Prêmio Brasileiro de Design, the ABRE packaging prize, the wolda logo award and the Wave Festival in Rio.