Nonfiction

Nonfiction is a design and innovation firm in San Francisco working in industrial design and space architecture — physical products and habitats, on and off planet Earth. The studio leads with strategy, turning scientific discoveries into products people adopt, on the premise that new technology succeeds through trust, comfort and desire rather than novelty alone.

Clients range from Fortune 500 companies to funded startups, among them NASA and the Canadian Space Agency, Sierra Space, Intel, Motif Neurotech, Somnee, Cala Health and Halo Neuroscience. The studio is led by partners Phnam Bagley and co-founder Mardis Bagley, and concentrates on projects tied to the UN Sustainable Development Goals, from implantable brain interfaces to renewable energy.