OIMU

OIMU is a Seoul-based lifestyle brand and design studio founded in 2015 and led by Shin Sohyun. Its stated mission is to connect Korean sentiment and culture with a gentle heart, and its output spreads across printed matter, products, spaces, exhibitions and publishing rather than a single category. The catalogue runs from the six-ring binder system and its undated weekly and monthly planner refills to book-shaped handbags, thread and corner bookmarks, cards, scent and gift-wrapping — objects that borrow from Korean paper, colour and everyday ritual.

Alongside the product line, OIMU collaborates with brands in other fields, runs workshops and sells through a stockist network; a flagship shop in Bukchon, Jongno-gu, sits apart from the studio in Seocho-gu. Its signature line is “we connect the past with present”.