one+design/MW

one+design/MW is a Seoul product design studio and brand house founded in 2016 by Wan-sup Kim, who spent 2004 to 2013 inside Samsung Electronics’ R&D design centre on refrigerators, notebooks and phones before setting up alone. The studio runs a consulting practice that has worked with Samsung and Alibaba alongside a brand arm, with offices added in Yiwu in 2017 and Shunde in 2019 to sit near Chinese manufacturing.

Its own labels set the tone: ZAI, stationery built around a pencil that never needs sharpening; O.IGO, minimal small appliances including the G3 sterilising board and G9 lint remover; 29K, uniform-price appliances for single-person households; and IAB for camping. Kim, a Gachon University graduate with a master’s from Korea University, has juried the GOOD DESIGN awards and the Korea Design Exhibition.