Outercraft

Outercraft is a strategic product company based in Anglet, on the French Basque coast, with further teams in Paris and Nantes. Founded and led by design director Florian Auger, it helps consumer goods companies open future markets by crafting innovative products and emotional brands, bringing strategy, branding and industrial design together under one roof.

Its distinguishing asset is an in-house workshop where designers build their own prototypes — from cardboard models and functional demonstrators to small production runs for market tests — working in 3D printing, textiles, electronics, vacuum casting, metal, wood, composites, painting and printing. Recent work includes the Concept-E, which won five awards for DAB, 30,000 surfboards produced with Decathlon, and a campaign for Hercule Studio that reached 230% of its target.