Pascher+Heinz

Pascher+Heinz is a Munich agency founded in 1996 that has built its practice on one sector: sport. The studio describes brands as athletes in an elite league and itself as their coach, and sums up its method as Sports.Design.Thinking — strategy, identity, digital experience and content treated as one system of training.

The agency works with outdoor, cycling, footwear and equipment companies on positioning and campaign work, and its co-founder Reinhard Pascher appears regularly as a juror and speaker on sports design, among them the FIT Sport Design Awards panel of international experts.