Pentagram

Pentagram is a multi-disciplinary, independently owned design studio working across graphics and identity, strategy and positioning, products and packaging, exhibitions and installations, digital experiences, advertising, data visualisation, typefaces, sound and motion. Its 23 partners are all practising designers.

That structure is unusual among major studios: the owners of the business are the creators of the work, and every client deals directly with a partner committed to the project. The model has carried a portfolio across five decades and industries of every size, from the Guggenheim’s identity to signage for the Folger Shakespeare Library and industrial design for the Yoto Player, a discipline the studio has kept since its founders, among them Sir Kenneth Grange.