Peter Schmidt Group

Peter Schmidt Group is a brand and design agency founded in 1972 and headquartered in Hamburg. From seven offices — Hamburg, Frankfurt, Düsseldorf, Munich, Lisbon, Milan and Tokyo — it combines strategy, identity, packaging and digital experience to build brands that hold together across every touchpoint.

Its portfolio ranges from Deutsche Telekom, Mercedes-Benz and NIVEA to E.ON, Deutsche Bahn, Steiff, Barmer, Novartis and Delta Cafés, taking in the transformation of a state-owned railway into a smart interaction system and a new automotive brand delivered in ten months. The agency won ten awards at Red Dot: Brands & Communication Design 2026.