PH7 Creative Lab

PH7 Creative Lab, Ho Yi Creative in Chinese, is a Taichung brand and design studio whose name borrows from the pH7 point of acid-base balance, a metaphor for the equilibrium between feeling and reason that a good idea needs. It works from market analysis and consumer insight, turning them into identity, packaging and commercial space.

Its projects for Taiwan’s farmers’ associations and food producers have collected Red Dot, iF packaging design, Pentawards Gold, Golden Pin and A’Design awards, alongside K-Design and Successful Design recognition. The studio also curates exhibitions and cross-border forums on agricultural creativity.