Pietro Terzini

Pietro Terzini (Lodi, 1990) is an Italian artist and designer whose work moves between typography, pop culture and the codes of luxury. He trained in architecture at the Politecnico di Milano and spent his early career in design offices in Italy and Denmark, before turning to marketing and art direction for fashion clients.

Since the early 2010s he has written short, ironic sentences over the packaging of brands such as Gucci and Dior, posting the results on Instagram and turning a private language into a recognisable signature. The practice has since become physical: mirrors and posters for Cassina, MAX&Co., Falper and Engel & Völkers, and for Antolini the stone inlay I WANT IT WOW, where letters are cut into marble by water jet.