Pietro Franceschini

Pietro Franceschini is an architect and designer born in Florence in 1988 who lives and works between Milan and New York. He established PF|Studio in 2020, describing it as a design studio operating in the liminal space between fiction and matter, imagining objects that resist utility.

Through collectible furniture and objects he builds a dialogue between reality, functionality and digital illusion, defining his work as the fictional object: each piece exists alongside a digital counterpart that extends its narrative. The work hybridises references from antiquity, industrial modernity, pop culture and speculative futures, and has been developed with Leeser Architecture, Laisne Roussel and Carlo Ratti Associati. PF|Studio, whose team is Elio Romanazzi and Claudia Berro, is based at Palazzo Bonacossa, Via Quintino Sella 4, Milan.