Plus X

Plus X is a Seoul design studio founded in 2010 that treats brand experience as one continuous system rather than a set of separate deliverables. From its office in Gangnam it works on brand identity creation and renewal, UI/UX, digital creative technology and generative AI, joining the identity of a brand to the way people actually meet it, online and off.

The studio organises itself in dedicated BX and UX/UI teams: one builds the strategic and visual core of a brand across packaging, communications and retail touchpoints, the other designs products and services around user behaviour and testing. By its own count it had carried out 120 consulting projects across more than 40 business categories and collected 156 international design awards.