Pretty Plastic

Pretty Plastic makes facade and roof cladding tiles from 100% recycled PVC building waste at Norrsken House in Amsterdam, with an office in Paris. It began in early 2015, when designers Reinder Bakker and Hester van Dijk of Overtreders W and architect Peter van Assche of bureau SLA came across a shipping container full of household plastic waste and explored whether it could become a building material.

After manufacturers showed little interest, the founders built their own Pretty Plastic Plant; a first run of over a thousand tiles went into interiors and then the facade of the People’s Pavilion at Dutch Design Week 2017, with 9,000 one-off tiles. The tiles are wind and watertight and classified B-s3,d0 for reaction to fire under EN 13501-1, and the range has grown from the original shingle to Second High in 2023 and Basic Third in 2024.