Qwstion

Qwstion is a Swiss bag brand founded in 2008 to question how everyday goods are designed, made and used. Based in Zurich, it produces backpacks, shoulder bags and slings built for circularity, using plant-based materials instead of plastic.

Material research is the core of the practice: in 2018 the company introduced Bananatex, a water-resistant and fully biodegradable textile woven from regeneratively grown banana plants, which it makes openly available to other companies willing to replace plastics with plants. That same year it launched its first collection designed according to Cradle to Cradle principles, so that materials can return to biological cycles after use. Qwstion is a certified B Corp and treats its supply chain choices as part of a wider argument for a plant-based economy in consumer goods.