Rotofarm

Roto was founded in Melbourne in 2019 by Toby Farmer, with the aim of moving the burden of complexity from the user to the machine, so that everyday tasks could be taken over by engineered, automated objects that bring joy and elevate daily life. The company works under a four-word brief, human, design, mechatronics, and summarises its output as engineering, made simple.

Roto Farm is its indoor farm, built for anyone, anywhere, and sold with free shipping, a sprout guarantee and a two-year warranty as standard. The system is supported by plant pads and precision cutting tools, and in 2025 it won a Good Design Australia Gold Award; it has also been shown in store at tm:rw in Times Square, New York. The company remains based at 2 Yarra Street, South Melbourne.