Serena Vinciguerra

Serena Vinciguerra is a product designer and art director based in Padua, Italy. She works as a freelancer across product development, packaging and retail display for luxury brands, and is co-founder of Nuup, a studio focused on sustainable creativity.

Her research moves between technical function and aesthetic sensibility, with attention to natural materials and to the way an object sits in a room. Vita D Table, designed for NatureLight, translates a patented UV technology into a domestic lamp that helps the skin synthesise vitamin D in a controlled way, combining cork and other natural materials with light in a compact, portable body. The lamp was presented among the design innovations of 2025 and is sold through international design retailers.