Studio ABD

Studio ABD is a product design, branding and packaging studio in Whitefield, Bengaluru, founded by Abhijit Bansod and Amrita Bansod. An interdisciplinary team of designers, engineers, strategists and brand specialists works on lighting, appliances, furniture, trophies and packaging, guided by behavioural insight and by craft, everyday situations and local culture and ritual.

The studio counts more than 15 years of practice, over 100 clients and 30-plus awards, among them a Red Dot Design Award in 2010, Kyoorius and India Design Mark honours, the Lexus Design Award India and a Design Intelligence Award in China. Clients include Havells, Brita, BPL, Naman, Isha Life and Classmate, and the studio has spun out its own ventures: Tigoona for street vendors, Mubhi and Xclusiv.