Superflux

Superflux is a design and experiential futures studio founded in London in 2009 by Anab Jain and Jon Ardern. Working from Somerset House Studios on the Strand, the practice operates across design, research and art, and is recognised as one of the first studios to bring speculative design, critical foresight, design fiction and experiential futures into business.

Projects confront audiences with the interconnected nature of climate change, algorithmic autonomy, the future of work and more-than-human politics, inviting clients and communities to stay open to multiple possibilities and navigate uncertainty with active hope. Superflux has worked with Google AI, IKEA, DeepMind, Sony, Samsung, the UK Cabinet Office, the Government of UAE and the UNDP, and was named Dezeen Design Studio of the Year in 2021.