SURI

SURI is an oral care brand built on the idea that everyday personal care products can be both high-performing and low-impact. Its award-winning sonic toothbrush was designed to turn brushing from an uninspiring chore into an enjoyable daily ritual, combining a clean, minimal form with the performance expected of a premium electric brush.

The design began with materials: brush heads are made from plant-based corn starch and the bristles from castor oil, while the body is aluminium, chosen for durability and easy recycling. SURI recycles used brush heads free of charge in the UK and US, and sells toothbrushes and toothpaste in the UK, US, Ireland, Germany, Austria, Canada and Australia.