SWNA

SWNA is a Seoul design office founded in 2011 by Sukwoo Lee, a graduate of Hongik University. From its base on Bukchon-ro it runs projects across IT devices, furniture, space, environment, visual design and UX, treating product, brand and strategy as one continuous field rather than as separate disciplines.

The office calls its method a trans-category approach, exploring the relationship between object and subject to uncover the essence of human experience, from the Nest advanced design programme for Google to objects for Fritz Hansen and ALPI. Its work is held in the permanent collections of the Olympic Museum in Switzerland and the Victoria & Albert Museum, and has earned Red Dot, iF, IDEA and CES Innovation awards. Liberal Office is the studio’s label for experimental creation.