The Fuel – Industrial Design

The Fuel is a British industrial design consultancy founded by Matt Plested and Jim Blyth, working on consumer and professional products for manufacturers and brands. The team defines the visual appearance, the interactions and every aspect of the product experience, balancing human behaviour, technology and marketing so that devices are easy to use and easy to sell.

The studio has worked with clients for more than twenty years, from newly funded startups to established global brands, and operates as a hybrid team based across the UK, with its base in Surrey. Its portfolio includes work for Samsung, Vodafone, Intel, Philips, Honeywell, Harley-Davidson, BT, PepsiCo, Netgear and Hive, and the studio has collected industrial design awards and patents along the way.