Vérabuccia

Vérabuccia® is an Italian material brand founded by Francesca Nori and Fabrizio Moiani and based in Bracciano, near Rome. The name comes from a semantic union of ‘cuoio’ (leather) and ‘buccia’ (peel), and the company positions itself as a contemporary niche premium brand where research, design and circularity meet.

Its core material, Ananasse™, is a vegetal surface derived from pineapple peel, developed with an Italian chemical company and protected by a patent and an industrialisable process. Vérabuccia® presents the material as a surface to be interpreted and moulded across fashion, design and interior design, with the stated aim of building a bridge between material heritage and a more conscious market.