WAACS

WAACS is an industrial design and consultancy studio based in Rotterdam, the Netherlands, founded in 1992 and now working from the Van Nelle Fabriek, the UNESCO-listed former coffee and tobacco factory. The studio helps companies develop new products grounded in consumer insights, with the people who use those products as its starting point.

WAACS designs consumer products, user interfaces and structural packaging, working in plastic, metal, ink and pixels, and covers everything from beer bottles and coffee makers to medical braces and connected health devices. Its portfolio includes the Senseo coffee system, ASKO’s Fusion Volcano gas burner, the Karvan Cevitam shaped can and the Medisana Target scale, and has won Red Dot, iF, German Design, Dutch Design and IDEA awards. It is a member of BNO, the association of Dutch designers.