Wall&decò

Wall&decò was founded in 2005 by Christian Benini, a former advertising photographer who was printing an oversized leaf image as a backdrop for a shoot when he realised it could work as a wall covering. That intuition became the brand’s method: no repeated patterns, but macro-images enlarged to architectural scale, with a material presence that changed how decorative wall covering was used.

The company is based in Cervia, on the Romagna coast, and develops its own graphics for bespoke projects, adapting colours and sizes or creating new subjects for a single interior. The catalogue has grown from indoor wallpapers into outdoor and wet-area systems, and the design service is built for architects working on hospitality, retail and residential projects. Wall&decò is part of the Embellence Group.