Wedge

Wedge is an independent brand strategy and design studio with offices in Montreal and Los Angeles. It partners with founders and industry leaders to build, evolve and launch what the studio calls brand worlds: identities with the character to stand apart and a foundation solid enough to keep growing, shaped through a holistic approach in which strategy and design work as one.

The practice covers strategy and narrative, verbal identity, visual identity systems, packaging design systems and campaigns, from ethnographic research, positioning and naming to typography, iconography, photography direction, industrial design and packaging engineering. Clients range from boutique companies to Fortune 500 corporations and include Amazon, Audo Copenhagen, Canada Dry, CAVA, Vacation, Cocolab, Equip and Matheson Food Company.