Whynot Design

Whynot Design is an Italian industrial design studio with offices in Milan and Sacile, near Venice, built as a flexible team of senior independent product design experts rather than a traditional agency. Each member brings a distinct personality and specialisation, and together they cover strategy, concept development, engineering support and design for manufacturing.

The studio has more than twenty years of experience across consumer goods, appliances, housewares, outdoor equipment and wellness products, working with brands such as Jacuzzi, Legnoart, Seitron, Mekkapro and Ultrean. Its projects have received over fifty international awards, among them Red Dot, iF, IDEA and Good Design recognitions, for products ranging from bird feeders and wireless tools to bathtubs and billiard tables.