Z-ONE KONZEPT

Z-ONE KONZEPT is a design-led communications agency in Hamm, Germany, working across graphic design for print and web. Led by certified graphic designer Daniel Zdral, the studio has spent more than fifteen years on identity work — logos, corporate design, brochures, business cards, stationery, flyers, mailings and posters — and on websites built for the way people now read on tablets and phones.

Concept comes first in its method: strategy, then the channels, then the craft, on the argument that only a considered design is a working design. Rather than keeping a large fixed staff, the agency assembles a pool of specialists project by project, matching people to the task so lead times shorten and each discipline is handled by someone who works in it daily.