Ziba Design

Ziba Design is a design and innovation consultancy based in Portland, Oregon, working across brand, product and digital experience. It measures its own success by the value it adds to clients’ businesses, and organises projects around the meeting point of a company’s brand, its target consumer and its organisation.

Its timeline runs from the early 1980s, with the first cashless petrol payment system, LaCie’s Cirrus drives and Nike’s first wearable fitness monitor, through Microsoft’s Natural Keyboard, the first commercial touchscreen flat panel for Hewlett-Packard and Kenwood’s THX home theatre remote, up to the Leo courier tool for FedEx and a food-waste programme for the World Wildlife Fund. Sohrab Vossoughi founded the company and remains its CEO.