A racket that disrupts the traditional world of tennis

Based in the United States and led by Andrew Lim and Anthony Saul Lopez, All Design Lab presents ‘Hìtëkw’ – a conceptual groundbreaking take on a tennis racket’s classic design with a vision of lighter and stronger equipment to improve performance.

Brilliantly crafting innovative meaningful design globally – All Design Lab is a multi-disciplinary studio working on skillfully creating brands, products and engaging visual stories. 

“With the upcoming US Open, we wanted to name this concept something uniquely American to pay homage to the tournament. 

Focusing on the Lenape people, which were native to NYC, where the tournament will take place – Hìtëkw is named after their word for “tree”, which we found welcoming given the design’s resemblance to roots and branches” says the studio. 

With the recent rise of AI programs such as DALL·E and Midjourney – the studio thought it would be interesting to seamlessly incorporate AI into the first step of the design process to derive new ideas from it.

“AI made us understand that there’s potential in redesigning the classic silhouette of a tennis racket to – make something that caters to a player’s needs, advances their equipment’s visual language and pushes their racket’s performance” they add. 

Their exploration led to many iterations that created a structurally sound object and a naturally lighter one through the absence of material. 

They further took these iterations made from AI and refined them through their own 3D modeling process to fabricate this one-of-a-kind product’s shape. 

This eclectic concept beautifully features a minimalistic tree-like structure that, in theory, could effortlessly lead to a much lighter and rigid object for the player to hold.