MIFF, the largest export-oriented furniture trade show in Southeast Asia

Scheduled from March 1 to 4, the milestone edition of MIFF (Malaysian International Furniture Fair) will once again be held at two fully booked venues, the Malaysia International Trade & Exhibition Centre (MITEC) and the World Trade Centre Kuala Lumpur (WTCKL).

Organized by Informa Markets Malaysia, the event is gearing up for another dynamic season, highlighting the show’s enduring impact on the global furniture trade over the decades, solidifying its status as a must-attend event.

With a record-breaking 19% increase in orders, reaching US$1.21 billion, and featuring 673 exhibitors in 2023, the four-day MIFF 2024 anticipates welcoming over 20,000 visitors from as many as 140 countries and regions. Spanning 17 halls and covering 100,000 sqm, the event will showcase exhibitors from various countries, offering an array of products and innovative designs. This business gathering also stands as the largest export showroom for Malaysian solid wood furniture and office furniture in Southeast Asia.

The upcoming MIFF promises a new level of experience, featuring a brand-new app, limited edition MIFF gold coins for pre-registered overseas visitors, customer loyalty perks, and a virtual tree planting program aimed at promoting sustainability. The MIFF Furniverse App will be an indispensable tool for attendees, allowing them to personalize their experience in meeting suppliers and exploring thousands of products across the two venues.

Overseas buyers who register can continue to access the special business event lane at immigration checkpoints upon arrival at the Kuala Lumpur International Airport, receive limousine vouchers at the MIFF Courtesy Counters, and first-time trade visitors may enjoy complimentary hotel stays as part of the Valued Visitor Privilege (VVP) Programme.

In celebration of the event’s 30th anniversary, exhibitors and buyers will participate in a virtual tree planting initiative to raise awareness about the industry’s commitment to a more sustainable future, recognizing wood as an environmentally friendly raw material. Attendees can also look forward to multiple networking events such as Buyers’ Night and Event Industry Seminars to build connections and gain insights.

“We want everyone to feel exceptional when they walk through the fair’s door. We have been in the industry for 30 years and we are still growing with better content and better experience for attendees. This year, we have expanded to 17 halls, the MIFF Furniverse App will enable buyers to make the most of the four days and have an enjoyable and seamless time to experience new products, designs, trends for new generation consumers and make important business connections,” said Ms Kelie Lim, General Manager of MIFF.

The MIFF Furniture Design Competition, themed “Chair-Volution: Celebrating 30 Years of Innovation and Design,” invites participants to create a statement piece that carries forward the trade-show legacy, inspiring young designers in the industry. The winners will be announced on the third day of the show, alongside exhibitor awards for Best Presentation and Furniture Excellence.

The Event continues to receive strong support from the Malaysian furniture industry and its Strategic Partner, the Muar Furniture Association (MFA). Mr. Steve Ong, MFA President, emphasizes the influx of buyers with significant purchasing power, making MIFF an essential platform for business growth.

As the Furniture City of Malaysia, Muar stands as home to the country’s largest furniture makers and exporters, poised to showcase a wide variety of products to international buyers and explore emerging markets.

Since 1995, it has achieved cumulative sales of US$18.4 billion and welcomed 182,000 buyers from 140 countries and regions. It also stands as the largest export-oriented furniture trade show in Southeast Asia, presenting an extensive collection of Made-in-Malaysia wooden furniture, home furniture, and office furniture.