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Survival Tales

Spotting (and avoiding) companies that greenwash

KEY TAKEAWAY:

Designing for brands that practice greenwashing is a threat to a designer’s career. So here is how to single them out (and, ultimately, avoid working with hem)

Anna Pellizzari has worked on material design and innovation for more than 25 years. As Executive Director of Materially in Milan, a post she held for the last 10 years, she advises brands on circular design in relation to materials.  Thanks to her lifetime experience, she has a skill that is key for designers: she knows when a company is serious about sustainability or is merely greenwashing.  “If you decide to work with a company that, on paper, seems to be committed to good values but isn’t could be a blow on your career”, she says, “And it could put…

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