Contemporary society has created more data in the past 2 years than in the entire previous history of the human race. Designers are now looking at data as a source of development and creativity. Data comes from the immense amount of devices currently active, emitting, receiving and sharing information at light speed across the globe. Big Data is causing a serious shift in society, businesses practices, and privacy: it has a long way to go but is here to stay and disrupt our consumers’ habits.

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