Design MIDUM

Design MIDUM is a Seoul design studio working from a third-floor office on Jangchungdan-ro 8ga-gil in Jung-gu, and has signed its work with the same copyright line since 2014. The practice builds exhibitions and their graphic identities, moving between poster design, typography, printed matter and the spatial layout of a show.

Its project index is largely cultural: the 2025 exhibition Baeknyeon and Haru at Seoul Culture Space 284, and graphic programmes for shows on figures such as Tim Burton, Andy Warhol, Frida Kahlo, Yayoi Kusama, Salvador Dali and Pixar, alongside projects for institutions including the Louvre and the Musee d’Orsay. Each is published as a sequence of installation views, posters and printed spreads.