loved

loved is a creative agency in Hamburg, based at Vorsetzen 32, that develops and looks after brands. Its disciplines run from brand strategy, brand design and brand experience to UX/UI, storytelling, campaigning, social media, paid media, community and influencer management, content production and AI production.

The agency sets out to understand a brand’s needs from the ground up and to help it express its character at every touchpoint, for every audience, whether the task is a new brand, a relaunch, an identity, a campaign, a social channel or a magazine. Sectors covered include culture, food, lifestyle, mobility, sports and health, technology, the public sector and streaming. loved is part of WPP and works closely with thjnk, sharing a building as well as expertise and ideas; Armin Jochum is managing director and Mieke Haase chief creative officer.