Nascent Design

Nascent Design is a creative consultancy in Milan, founded and directed by Max Bosio, working on brand strategy, identity systems, digital experience and editorial storytelling. From Via Andrea Appiani it builds each project on research into consumer behaviour, positioning a brand before designing its expression.

Clients run from design companies to industry: Artemide, Flos, Calligaris, Design Holding, Coca-Cola, UniCredit, Roche, Allianz, Euronics, 1000 Miglia, Altagamma and Montecarlo Yachts. Projects range from the Dexelance rebranding and the Artemide identity to the Next Design Perspectives programme and 1000 Miglia communications. The studio has collected iF Design, Red Dot, German Design and Iconic awards, publishes the editorial project The Brand Dispatch, and runs A!MAZE, a lab exploring how human creativity and artificial intelligence work together.