Ludovico Pincini

Ludovico Pincini is a visual designer and design critic based in Milan, working across branding, corporate identity, editorial design, information design and data visualisation. He describes his method as a search for the point where strategic effectiveness meets aesthetics, applied to print and digital work alike, from campaigns to websites and UX/UI.

His practice also covers the legal and procedural side of design protection, including trademarks, patents and copyright. Pincini holds master’s degrees in Communication Design and Systemic Design from Politecnico di Milano and Politecnico di Torino, both with honours. Since 2019 he has been creative director at Creative Bulls, and his Instagram account shares visual design references with a large community.