Gumdesign

Gumdesign is the Viareggio studio of Laura Fiaschi, a designer and graphic designer born in Carrara in 1977, and Gabriele Pardi, an architect born in Viareggio in 1966. Together they work across architecture, industrial design, graphics and art direction for companies and events, on a path spanning more than twenty years. Their method, as Marco Romanelli noted, has a light appearance that nonetheless forces you to think.

Clients include Antonio Lupi, De Castelli, Lavazza, Martinelli Luce, Swarovski Italia, the Venice Biennale, the Triennale di Milano and the Pecci Museum. Their work has earned the A Matter of Stone Award 2024, the German Design Award 2024 and the Big See Award 2023, alongside Archiproducts Design Awards for Dress_Code for S.Cab and Mosaico_Pavone for styl’editions.