Ammunition employs designers across the spectrum of areas—from physical design to digital design, brand identity, graphic design and user experience. Their work is widely recognized for its design excellence and they have received more than 200 industry awards.
Working out of studios in San Francisco and Brooklyn, they have partnered with such companies as Adobe, Polaroid, Lyft, and Barnes and Noble. They are responsible for the development and branding of the Beats by Dr Dre headphones and sound system range.
Ammunition Collection by Gantri
Materials & Techniques – 3D-printed on demand
The materials and Gantri’s unique manufacturing process are at the heart of this collection. They are a pioneer, and one of the first companies to offer digitally manufactured consumer products.
Every light is produced on demand. The lights are 3D-printed, hand-assembled and finished in California. It is a process that allows the local manufacturing and reduces the waste and international shipping typically associated with industrial production.
Two PLA plastics have been developed—one which is opaque and a second which is translucent. Gantri also engineered their own patent-pending desktop 3D printing machine—Gantri Dancer™.
The completed light is composed of 60% 3D printed parts. The body is finished by sanding and painting. Each light has a museum-quality LED bulb in soft -white and a dimmer switch included on the cord.
Ammunition Collection by Gantri
Style & Aesthetics – Simple and iconic
Each collection has its own specific look and is available as a wall, floor and table lights. They are simple forms that feel familiar and will easily fit into domestic settings and offer a timeless classic look.
Gio is chunky and features simple rounded block shapes. It has been inspired by 70s Italian lighting designs. There are two Gio table lights—one which is for mood and accent, and the other a task light suitable for a desk.
Each design in Gio is created with two basic shapes that interlock or play off against each other.
Gio Table Lamp / Ammunition Collection by Gantri
As the name suggests, Signal takes its cues from industrial styling. Each design features a round light face crossed with distinctive louvered slats which aid in directing the light.
The Carve collection uses block forms seamlessly merged with a more curvy and traditional light shade shape. The table light can stand tall with its head pointing down, or rest on its side and direct light upwards at an angle.
The collections are available in five warm and neutral color options—a dark rust, forest green, black, stone or white.
Signal Table Light / Ammunition Collection by Gantri
‘From corn to table’
PLA is the common name given to polymers based on polylactic acid. It is a more sustainable alternative to petrochemical plastics and produced from fermented plant-based materials. In this case corn. It is widely used as the filament of choice for desktop 3D printers.
The custom PLA used by Gantri has been created in conjunction with the materials scientists at the Dutch company ColorFabb. It has been blended to suit the specific requirements of premium lighting products.
Ammunition Collection by Gantri
Design Memento – Find the right partnership
What makes this collection impressive, is that Gantri and Ammunition have both leveraged their individual expertise with each other.
Armed with an innovative and technologically progressive manufacturing process, Gantri is able to deliver premium products by sourcing external product designers. The designers at Ammunition were able to push their ideas into the new territory offered by digital production, to create a more accessible premium product.
Carve Wall Light / Ammunition Collection by Gantri
The writer’s comment – Paving the way for designers to be closer to consumers
It is impressive to see desktop 3D printing technology take a leap into production mode for consumer products. PLA might not be the solution for plastic bags but is a good fit for premium products like this.
We have become quite familiar with ordering a print on demand T-shirt, some wall art or bedlinen and having direct communication with the artist. Now the same might happen for 3D products and product designers, not just surfaces.
This model is promising as it empowers designers and by giving them direct access to manufacturing, as well as more sustainable materials and practices.
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Cutting edge digital production technology and advanced bio-plastics
Cutting edge digital production technology and advanced bio-plastics
Cutting edge digital production technology and advanced bio-plastics
Cutting edge digital production technology and advanced bio-plastics
Cutting edge digital production technology and advanced bio-plastics
Cutting edge digital production technology and advanced bio-plastics
Cutting edge digital production technology and advanced bio-plastics
Cutting edge digital production technology and advanced bio-plastics
Cutting edge digital production technology and advanced bio-plastics
Cutting edge digital production technology and advanced bio-plastics
Cutting edge digital production technology and advanced bio-plastics
Cutting edge digital production technology and advanced bio-plastics
Cutting edge digital production technology and advanced bio-plastics
Cutting edge digital production technology and advanced bio-plastics
Cutting edge digital production technology and advanced bio-plastics
Cutting edge digital production technology and advanced bio-plastics
Cutting edge digital production technology and advanced bio-plastics
Cutting edge digital production technology and advanced bio-plastics
Cutting edge digital production technology and advanced bio-plastics
Cutting edge digital production technology and advanced bio-plastics
Cutting edge digital production technology and advanced bio-plastics
Cutting edge digital production technology and advanced bio-plastics
Cutting edge digital production technology and advanced bio-plastics
Cutting edge digital production technology and advanced bio-plastics
Cutting edge digital production technology and advanced bio-plastics
Cutting edge digital production technology and advanced bio-plastics
Cutting edge digital production technology and advanced bio-plastics
Cutting edge digital production technology and advanced bio-plastics
Cutting edge digital production technology and advanced bio-plastics
Cutting edge digital production technology and advanced bio-plastics
Cutting edge digital production technology and advanced bio-plastics
Cutting edge digital production technology and advanced bio-plastics
Cutting edge digital production technology and advanced bio-plastics
Cutting edge digital production technology and advanced bio-plastics
Cutting edge digital production technology and advanced bio-plastics
Cutting edge digital production technology and advanced bio-plastics
Cutting edge digital production technology and advanced bio-plastics
Cutting edge digital production technology and advanced bio-plastics
Cutting edge digital production technology and advanced bio-plastics
Cutting edge digital production technology and advanced bio-plastics
Cutting edge digital production technology and advanced bio-plastics
Cutting edge digital production technology and advanced bio-plastics
Cutting edge digital production technology and advanced bio-plastics