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For Morgane, each project has to be beautiful, useful, and above all, meaningful. Her deep research in symbolic and iconic references and her ability to combine different areas of architecture, design, and art enables her to create pieces that belong to a world of their own, a world where we are invited to explore and get a deeper understanding of the wider artistic concept in which they are based on.
Inspired by multiple artistic fields, especially paintings and films, the alluring and visually enchanting work of Atelier Avéus narrates a visual story that wants to be heard. The seamless multidisciplinary approach, beautiful design, and depth in their work make Atelier Avéus truly unique and in a league of their own. Curious to know more about their captivating work, DesignWanted interviewed founder Morgane Roux-Lafargue and found out more about the practice, creative process, and what we’ll see next from Atelier Avéus.
Morgane Roux-Lafargue:
“I studied Architecture in Brussels and Paris before studying Product Design in Milan. It is only after having worked in several architecture and design studios that I decided to start my own practice a few years ago. I started off making collectible furniture and progressively shifted towards a more multidisciplinary approach, mixing interior, furniture, and set design.”
Morgane Roux-Lafargue:
“I work through the different and successive scales of each project in order to end up with a comprehensive and deeply elaborated work. This ‘trans-scales’ and ‘trans-fields’ conception is something that I want to apply as much as possible in each project, whether it is a chair or an interior or a product.”
Morgane Roux-Lafargue:
“Cinema is definitely a huge source of inspiration for me, along with painting as well because they are most and foremost visual and always have this ability to convey a very strong atmosphere through one single image. This is precisely what I am trying to do when I think about the environment and concept I want to show my pieces in.”
Morgane Roux-Lafargue:
“My projects or pieces always refer to a wider artistic concept in which they are based on. For example, you will understand at a deeper level the initial concept if you see one piece along with the other pieces that compose the collection. And again a bit more if you see the pieces within the particular environment built on the same concept.”
Morgane Roux-Lafargue:
“I am always interested in any type of collaboration especially if it mixes 2 different fields or 2 very different approaches… That is when it becomes challenging and fruitful.”
Morgane Roux-Lafargue:
“The type of object we are developing really depends on the type of clients and concept we are working on. But as an architect and also furniture designer, the range of projects we design is luckily quite wide and diverse.”
Morgane Roux-Lafargue:
“We have a couple of collaborations with furniture brands that will be unveiled for the next London Design Festival, next September, so stay tuned!”
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