More

Established in 2021, MORE has positioned itself as a conduit within the upcycling community, aiming to showcase to society the immense potential of transforming waste into renewable materials while maintaining a harmonious balance between sustainability, innovation, and creativity.

The inception of MORE was the result of a collaboration between a research team from the PTT Innovation Institute and HG Next Company Limited, known for its furniture brand, hoog. Over time, MORE has continued to evolve, expanding its scope to encompass a wide spectrum of waste materials, ranging from municipal solid waste to industrial refuse.

These materials are ingeniously repurposed into a diverse range of everyday products and interior furnishings. MORE encourages each buyer of their products to prolong the life of their furniture by utilizing renewable MORE replacement parts in case of damage.

Furthermore, MORE has the capability to transform older purchased moRE products, which might otherwise be considered waste, into items that are not only functional but also inspiring, thus promoting a sustainable and creative approach to waste management.