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In a storied neighbourhood in southwest Milan, Ennerev will create a special moment of relaxation amidst the frenzy of events set to take over the city. Its products will form part of the “bed&show” living concept in collaboration with various other brands to create an immersive experience.
“In the loft, you can enter and climb to the upper floor,” a description of the first house-showroom reads, “finding yourself projected into a reality made of sky and clouds.” A combination of magical wallpapers and other design objects will transport visitors and make them feel as though they are floating amongst the clouds—a universal symbol of comfort.
Amongst the clouds, you will find the Hybrido mattress, an “avant-garde bed system” combining an eco-memory foam topper to stimulate muscle relaxation and blood circulation, with single pocket springs for active support. “It is a soul with two different and complementary technologies that work together to ensure the quality of rest and therefore of life,” explains the brand.
In the second house-showroom, visitors will be guided inside a secret oasis located in between two private gardens. Here, two rooms and two mattresses offer a quiet respite from the noise and frivolity of the Tortona district.
Curious to know more about products designed to ensure the best quality of rest? Don’t miss the LULA bed is designed for next-level power naps.
Etoile boasts the comfort of memory foam and 1600 micro-pocket springs. Derived from raw materials, the upper side is in Fresh Memory, an Ennerev foam made from vegetal additives that dissipates the heat naturally produced by the body to produce a sensation of freshness and comfort.
It is a foam-based on compounds of vegetable origin, worked in the form of sheets and profiles with a dense interweaving of grooves with differentiated zones for a massaging effect on the body, good air circulation, and fast disposal of moisture in excess. It also resists deformation well, guaranteeing a longer life of the mattress.
Meanwhile, Masterpure is Ennerev’s most complete line of sleeping systems made with its latest generation foams, which combine hypoallergenic and ergonomic mattresses with wavy profiles and multi-zone lift. The finishes are precise and refined in detail with geometric embroideries highlighting the particularity of the three-dimensional upholstery.
An Oasis Of Relaxation takes place at Experience Design bed&show Milano in the Tortona Design District from 5 to 10 September from 10.30 AM to 18.00 PM. Access is via a private entrance on Via Voghera opposite street number 4, Milano, prior to registration on Eventbrite.
Find out more about what will go on at Milan Design Week, don’t miss Tortona Design Week presents the project IN-OUT, perception of sustainability.