(AB)NORMAL

(AB)NORMAL is an interdisciplinary design studio led by architects Mattia Inselvini, Davide Masserini and Luigi Savio, working between architecture, interiors, product and exhibition design. Founded in 2017 and based in Milan, the practice combines architectural expertise with a creative vision moving across scales, from the virtual to the tangible.

Its services span architecture, interior design, product design, scenography, exhibition design and brand experience for clients in art, fashion and music. The studio describes its method as a critical investigation of contemporary conditions, blending speculative and practical approaches to spatial contexts. (AB)NORMAL began as a graphic novel, using outdated 3D objects to build spatial storytelling, an origin that still informs its work between technology and the built environment.