Alejandro Castro

Alejandro Castro is a Barcelona-based designer and co-founder of Showee, the Catalan company behind a smart shower designed for people with reduced mobility. He started the project in 2017 with Èric Güell and Eloi Mirambell, after Güell’s grandmother was diagnosed with Parkinson’s and washing became a daily source of stress for the family; the first prototype was built in a shed in La Garriga in 2018.

Showee integrates wetting, soaping, rinsing and drying in a single unit that adapts to the user’s condition instead of asking the user to adapt to it, and it cuts water use by more than half compared with a conventional shower. The company installed its first units in Catalan healthcare centres in 2023 and won the Public Choice Award at the DesignEuropa Awards 2026 in Ljubljana, with Castro as co-founder and COO.