Braun

Braun began in Frankfurt in 1921 as a workshop for the construction of appliances, founded by the mechanic and engineer Max Braun. From there it grew into one of the most influential design brands of the twentieth century, the first company to bring good design to the mass market, and in 1967 it moved its headquarters to Kronberg, Germany.

The approach took shape with Erwin and Artur Braun and Dr Fritz Eichler, who brought in Hans Gugelot and Otl Aicher from the Ulm School of Design, and was codified by Dieter Rams, head of design from 1961 to 1995: less, but better, together with the values of simplicity, order and harmony. Braun still applies that heritage to shavers, epilators, hair care and household appliances, with durability and functional clarity at the centre.